Pyle is a brand with decades of recognition and trust. Our role wasn’t to replace that legacy—but to refine it with intention. We rebuilt the logo from the inside out, redrawing every letter by hand and elevating the mark without losing what made it familiar. From there, we developed a full identity system designed for real-world impact: packaging that commands the shelf, a visual language that signals sound and energy, and a toolkit built to scale across platforms and products.

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Beyond the core brand, we shaped Pyle’s future with a clear brand architecture—introducing Pyle Pro for serious creators and Pyle Vintage for those drawn to nostalgia and story. Each sub-brand carries Pyle’s DNA, with its own rhythm and voice. We even brought the brand to life with “Max,” Pyle’s animated megaphone—an expressive character that adds personality, guidance, and delight across touchpoints. This  was a return to what made Pyle trusted—clarity, confidence, and craft—designed to carry the brand forward.