Go from 0-to-1.
Then go to 100, fast.
Transform your brand’s vision into a powerful reality in just 6 weeks.
ABOUT US ABOUT US
About
Formation is a 6-week engagement focused on building a brand identity that stands out and resonates with your audience.
It turns early vision into a structured brand foundation and a complete identity system built for launch, traction, and trust. Instead of fragmented creative, Formation delivers a unified brand built with strategy and craft from day one.
Set the tone your brand can grow on
Through a structured sprint process, Formation sharpens your story, and creates a cohesive visual identity ready for go-to-market. The result is a brand that looks established, communicates clearly, and supports faster growth, stronger investor confidence, and cleaner execution.
WHY choose FORMATION
Expert Brand Crafting
Tailored for emerging brands or those needing a complete reset.
For Founders & Visionary Teams
The launchpad for brands at the idea, seed, or early growth stage.
A Purpose-Driven Process
A proven process to ensure your brand excels.
“I loved working with Presidents. They understand the vision better than I can express myself.”
Nathan Halberstam - Founder & CEO Bound Logistics
The Presidential Impact
Your vote of confidence
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Brand Consistency
Build a cohesive brand across all platforms to foster trust and recognition
Distinct Market Presence
Position your brand as a unique industry player with a clear identity.
Investor Appeal
A compelling brand identity that attracts investors and funding.
Deliverables & Process
What you get
Formation delivers a launch-ready brand foundation and identity system.
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Foundational brand strategy
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Positioning and brand narrative
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Naming and messaging guidance (if needed)
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Logo suite and identity system
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Color palette and typography system
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Visual language and brand look
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Core brand usage guidance
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Launch-ready brand assets
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A brand built to look credible from day one
Get started with Formation
How it works
Formation runs as a structured 6-week sprint from strategy to identity.
Phase 1: Brand Discovery
Define your brand’s vision, values, and goals. Through a Kickoff session, strategic workshop, you receive a foundational brand strategy.
Phase 2: Visual Identity
Develop a cohesive and memorable visual identity, and get a Logo suite, color palette, typography, brand look.
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Brand discovery and strategic foundation
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Strategy workshop with founders or leadership
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Positioning, values, and brand direction defined
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Core messaging and narrative clarified
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Creative direction and visual territory selected
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Brand Identity system designed and refined
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Final brand assets prepared for launch
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Timeline: 6-week structured engagement
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Involvement: Close collaboration with executive teams and decision makers
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Deliverables: Brand Strategy Foundation, Complete Visual Identity
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Billing: Fixed project fee
The Executive Summary
READY TO FORM YOUR BRAND?
© Presidents Work
President's Work is a strategic brand consultancy and creative studio that leads brands into power©.