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Scale your brand with purpose and precision 

For established brands looking to grow, Elevation provides the strategies and tools to refine, expand, and lead in your industry.

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ABOUT US  ABOUT US 

About

Elevation is a strategic growth engagement for established brands ready to scale, reposition, or refresh their market presence.

It strengthens what already exists, corrects what no longer serves, and builds a sharper brand system designed for expansion. Instead of incremental updates, Elevation aligns strategy, identity, and execution around where the brand is going next.

Set the tone your brand can lead on
 

Through structured strategy and design work, Elevation refines positioning, modernizes expression, and upgrades core brand assets across touchpoints. The result is a stronger market presence, clearer differentiation, and a brand platform built to support measurable growth.

WHY choose FORMATION

For Growing Brands

Perfect for companies aiming to expand or refresh their identity.

High-Impact Execution

Drives market leadership and engagement.

Strategic Growth Focus

Every step designed for maximum brand elevation.

Presidents Work thoughtfully aligned with our brand evolution, reinforcing a modern and forward-looking digital presence. Throughout the process, Yanky was collaborative, responsive, and highly professional, and the final result meaningfully elevated our website.

Pearl Miller - Chief Marketing Officer, Specialty Rx

The Presidential Impact

Your vote of confidence 

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Market Expansion

Strengthen your presence and build trust as you grow.

Repositioning & Refresh

Update your brand’s identity to keep it relevant and impactful.

Revenue Growth

Leverage your refined brand identity to drive sales and loyalty.

Deliverables & Process

What you get

Elevation delivers a refined, growth-ready brand system.

  • Updated brand positioning and strategy

  • Audience and market clarity

  • Repositioning framework (when needed)

  • Messaging and narrative refinement

  • Refreshed or expanded visual identity

  • Digital presence direction or redesign

  • Core brand touchpoint upgrades

  • Brand guidelines for scaled execution

  • A brand platform built for expansion and ROI

Get started with Elevation

How it works

Elevation runs as a structured, scope-based engagement built around growth priorities.

Phase 1: Brand Positioning & Strategy

Define market positioning, target audiences, and growth opportunities. Through a Kickoff session, strategic workshop, you receive a foundational brand strategy.

Phase 2: Visual Identity & Expression

Create or refresh a cohesive brand look and feel and get a Logo suite, color palette, typography, and complete brand look.

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Phase 3: Digital Presence

Build a comprehensive online presence through informational websites, e-com web design, or UX/UI product and app designs.

  • Brand and market position audit

  • Strategy and positioning refinement

  • Audience and opportunity mapping

  • Repositioning or refresh direction defined

  • Messaging and narrative upgrades

  • Visual identity refresh or expansion

  • Key touchpoints redesigned (web, product, campaigns)

  • Phased rollout plan for updated brand assets

  • Collaborative leadership reviews throughout

  • Timeline:  Based on project scope

  • Involvement: Collaborative strategy and design sessions with leadership

  • Deliverables: Brand Strategy Foundation, From complete  refreshed identity to full physical and digital presence

  • Billing: Scope-based, tailored to each project 

The Executive Summary

READY TO ELEVATE YOUR BRAND?

Contact us about Elevation

© Presidents Work

President's Work is a strategic brand consultancy and creative studio that leads brands into power©.

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