For Yanky Perl, design has always been more than a career—it’s a calling. From the very beginning, he poured his heart into every project, obsessing over the details to create work that wasn’t just beautiful but truly meaningful. Throughout his career, Yanky has been recognized and won multiple awards for crafting standout brand designs and visual identities that resonate with audiences.

Over time, working with brands of all sizes, he realized something crucial: design alone isn't enough. He saw bold ideas falter, and brands with immense potential lose their way—not because of a lack of creativity, but because of a lack of strategy, longevity, and a strong foundation to guide them forward.

This led Yanky to found President’s Work. His mission: to bridge the gap between craft and sustainability, creating brands that not only stand out but thrive. It’s been a deeply personal journey, driven by curiosity, big-picture thinking, and a firm belief that every brand deserves to make a lasting impact.

With over a decade of experience working alongside top agencies, helping brands grow, secure funding, and prepare for IPOs, President’s Work has mastered the art of building brands that are built to last. Through this expertise, we’ve led brands that make history—turning ideas into powerhouse names with staying power.

​

Background

Growing up in Brooklyn, Yanky was exposed to the real-world power of design from a young age. He learned hands-on, diving into projects that challenged him to think creatively and practically. Inspired by his brother, who instilled in him the desire to create work that not only resonates but also make an impact on the bottom line, Yanky quickly grasped the power of vision and its ability to drive real change.